CandyPOP! is Ireland's first LGBT music and arts festival. We wanted the logo design to be familiar to the LGBT community. I started with the logo and played around with several different shaped candy but the lollipop was an obvious best fit for the brand name. The iconic rainbow colours were then added. The festival is primarily an electronic/dance music festival and I created the layered dark background patterns to add a sense of "technology" to the overall design. Finally, I added the distorted space and POP graphics to suggest the feelings of euphoria and disorientation associated with an electronic music festival experience.

Full design package:

Logo design & branding
Web design and development
All printed material
All copy

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