I am a founder of the FinTech startup MyFutureNow. Throughout the company's journey we have chopped and changed our idea, solution, branding and development several times since we started out in 2014 - as is the way with all startups! We tried and tested everything from a full financial planning app targeting 25-35 year olds to a pension consolidation service for those who are 50+. From a design point of view I gained true first-hand startup experience of running through cyclic occurrences of new idea - market testing - landing page testing - user personas - user flows - UI design - development - analytics - improve/change idea. I have included a number of different iterations below form certain milestones in our development.

My role:

Logo design & branding
UI design
Web design & development
Graphic design

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