Idea

In collaboration with NBCUniversal and the Brand Hong Kong, I designed a digital campaign that presents Hong Kong as a vibrant hub where tradition meets innovation. At the centre of the experience is Samuel Hui — a world-class Wushu athlete and a proud son of Hong Kong. Through his personal journey of discipline, ambition and resilience, we highlight the spirit of the city itself. Hong Kong becomes our secondary hero — a dynamic backdrop that reflects the same energy, balance, and dedication found in Samuel’s craft. The site was designed to bring this story to life through rich visuals, smooth transitions and a clear, emotionally-driven structure.

My role:

Campaign visual identity
Web design
Web development

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