Idea

I led the visual and interactive design of Innovate/Stagnate — a 3D gamified experience that puts users in charge of a fictional city navigating an era of change. This gamified digital experience invites users to step into the role of decision-maker, balancing innovation and risk to climb the fictional Global Competitiveness Index. Players interact with a friendly AI Assistant and respond to a shadowy corporate Board, all while receiving visual feedback and dopamine hits in the form of animated rewards and badge unlocks. The city itself evolves based on player choices — starting out sparse and abstract, then gradually transforming with colour, greenery, and detail as smart decisions are made throughout the game.

My role:

Branding
Creative direction
Web design
Illustration

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